Jennifer Highland

Product and Content Marketing Manager, Computer Software

Hi, I'm Jennifer Highland. Welcome to my profile!

Jennifer Highland's Bio:

Jennifer Highland's Experience:

• Marketing Consultant for Product Launch at Shopbox

  March 2015 - April 2015 | Denmark

  • Elaborated product launch brief including value proposition, key messages, target markets, benefits and features • Drafted content for new website version • Supervised social media strategy • Drafted press release for product launch • Developed partnership programs

• Marketing & Communications Manager (Time-limited contract) at Outpost24

  July 2014 - January 2015 | Denmark

  • Successfully handling the product launch of SWAT • Elaborating comprehensive product launch briefs • Handling the marketing budget • Drafting press releases • Developing marketing collaterals for the product release in multiple languages • Elaborating product and company presentations • Proofing technical documents and blog posts • Supervising all graphic materials • Overseeing event planning activities • Improving functionality of the website

• Marketing Creative Writer (Maternity Cover) at Milestone Systems

  March 2013 - March 2014

  o Developed marketing collaterals for new product releases o Ensured key messaging from Corporate Communications was in line with Corporate Marketing o Edited Marketing materials for partners o Proofed senior management's presentations o Collaborated with product managers to develop the product "launch briefs" o Worked with translation agency to ensure utmost accuracy on Spanish translations o Supervised and edited content for Spanish brochures and advertisements

• Website Editor (Project) at VOS Destination Management

  November 2012 - March 2013

  o Drafted content of the corporate website in English and Spanish in Umbraco Content Management System (CMS) o Supervised the translation of corporate website to German, French and Italian o Greatly improved search engine rankings o Created and managed LinkedIn Company Page o Generated leads through LinkeIn Page

• Website Editor (Project) at Albatros Travel

  September 2012 - October 2012

  o Drafted content for English websites o Translated English content to Spanish

• Senior Marketing and PR Executive at ADNEC (Abu Dhabi National Exhibitions Company)

  May 2009 - June 2012

  o Drafted corporate press releases, features, Q&As, brochures and website copy o Handled the corporate PR for Aloft Abu Dhabi, Hyatt Capital Gate, Al Maa'red Weddings and ADNEC Live Events o Involved in CSR initiatives to pitch PR opportunities o Worked with in-house graphics team to produce collaterals o International media visits and press conferences o Special media events o Maintained photo and video library o Represented ADNEC at major exhibitions. o Handled Social Media Channels

• Public Relations and Special Events Manager at Nikki Beach

  September 2007 - January 2009

  o Developed the annual PR & Marketing plan o Handled client relations o Coordinated all special and corporate events o Requested sponsorships o Handled internal communication o Developed the branding manual o Responsible for web content o Managed Social Media channels

• Marketing Manager at Terramar Destinations

  February 2007 - September 2007

  o Implemented yearly Marketing Plan o Developed the branding for Baja Discover o Handle client relationships o Drafted newsletters, press releases and web content o In charge of press trips and press announcements

• Marketing Coordinator at Alternative and Innovative Marketing

  May 2005 - June 2006

  oCoordinated and managed over 15 staff during nation-wide "branded tours" for Lactaid, Johnson & Johnson, Pepcid and Tylenol.

Jennifer Highland's Education:

• The Institute of Direct and Digital Marketing

  2014 – 2015
  Diploma in Digital Marketing

• UNIVERSIDAD IBEROAMERICANA

  1998 – 2002
  Bachelor of Arts
  Concentration: Business Administration and Marketing

Jennifer Highland's Interests & Activities: